Usability Testing

We can test your site on real-life users in our usability laboratory. (We also have access to labs in London, throughout Europe and in the US.)

Our usability lab

Usability testing will give your organisation a realistic chance of closing the customer experience gap; the difference between what your site offers, and the expertise of your online audience.

Increasing complexity of sites, decreasing average user expertise = customer experience gap.

Our testing methodology (see below) has been proven to provide cost effective, accurate and insightful usability research for a number of high profile clients.

Process diagram [1: Analysis, 2: Design research, 3: Conduct research, 4: Interpret, 5: Provide solutions, 6: Implementation and support, optional link back to 3.]

Why test?

Video of real-life users on your site will settle long-running design arguments about what users really want.
Watching real users interact with your site provides more accurate information than asking users how they interact with your site.
Get a level of objectivity that it is impossible to have in-house.
Improve the performance of your site - whatever its objective is.

Why test with us?

We match each identified problem with a developer-ready solution.
A professionally project-managed service with results delivered on time.
The Midlands provides an ideal location for market research - including usability testing.
Get insights on why problems occur from a team of cognitive scientists.

Pricing

Each usability testing project is tailored to the clients indvidiual requirements and so costs vary. However, the starting cost for a Usability Depth Test is £6,499 + VAT. The main determinents of cost are:

How difficult to find are your users? (e.g. office workers v.s. bilingual teachers)
How expensive are those users to remunerate for their time (e.g. students v.s. Lottery winners)
How much of your site do you want to test? (e.g. one application process v.s. all)
How detailed should the results be? (e.g. general findings vs. timed click paths)

For more details, please visit the costs page or contact us to get a quote or talk about your project.

Further details

For more information about any UserMetrics services, please contact us on +44 (0) 24 7685 3222, or email enquiries@usermetrics.net.