Our Services

UserMetrics can help your organisation tackle four key Internet issues:

Utility - how?
Usability - how?
Accessibility - how?
Web traffic analysis - how?

Utility

Utility is about discovering exactly what your users want when they visit your site. This covers content, services and functionality - and even what not to include.

Identifying key audiences.
Focus groups, structured interviews and contextual research.
Developing 'personas' to help you design for your real audience.
Prioritising likely tasks users will want to carry out.
Highlighting when users want alternatives to an online transaction.

Usability

All organisations are aware of the importance of "usability", which we define as:

Effectiveness - can people use the information and functionality on your site?
Efficiency - can they do things in an acceptable time?
Satisfaction - do they enjoy the experience?

We have three key services to help you maximise usability:

Usability consultancy - a low cost overview of usability issues on your site.
Usability testing - observing real users in the lab to identify problems, and then offering solutions.
Usability training - upskilling your developers and designers so that they build in good usability on every new site.

UserMetrics is frequently commissioned by overseas user experience agencies conducting international usability tests who wish to find a competent research partner in the UK.

Accessibility

There are large numbers of blind, partially sighted and otherwise disabled people who want to use the Internet - but only a tiny proportion of sites are completely accessible to them.

UK legislation such as the DDA and SENDA means that your organisation has to take accessibility seriously.

Accessibility audit - shows how you can achieve compliance with the legislation.
Accessibility training - helps designers and developers to build in accessibility on every new site.

Web traffic analysis

UserMetrics can help you monitor your Web traffic in real-time by implementing our SiteMetrics service.

A low cost hosted service.
Accurate and informative metrics delivered in real-time.
Allows revenue-based reporting.

Further details

For more information about any UserMetrics services, please contact us on +44 (0) 24 7685 3222, or email enquiries@usermetrics.net.