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In a highly competitive arena like recruitment, it is vital to find out how your web site stacks up against the competition. We tested jobs.ac.uk against its key competitors. Did we rate it A1? Or P45?
One of the most intriguing results from this project was that based on purely subjective criteria, jobs.ac.uk was in fact the most popular site. However, based on more objective criteria, it was out performed by The New Scientist jobs site.
We accounted for this anomaly by identifying that many academics were familiar with jobs.ac.uk and liked the clean and simple layout of the site, whereas the New Scientist site looked messy and difficult to use. But because scientific jobs are easier to categorise, participants found relevant jobs more quickly.
The work was commissioned as part of a review of the whole site, prior to commissioning a new one. Following our presentation, Director Andrew Gordon said:
“Before we worked with UserMetrics, we knew that our website needed to be improved but we didn’t quite know how or where to start. Despite these uncertainties, UserMetrics were great at helping us scope a project that would produce useful results. UserMetrics then went onto ‘walk the walk’ and delivered those real results on time and to budget. They impressed everyone on our team who worked with them. They were enthusiastic, professional and easy to work with. I couldn’t recommend them highly enough.”Andrew Gordon, Director, jobs.ac.uk
However, the most important result was that none of the sites tested had an interface that gave users real confidence. There were not confident that they had found all the jobs on the site that might be relevant to them so they were all likely to use multiple sites or alternative media.
As a result, jobs.ac.uk commissioned further work from UserMetrics to design a new interface based on best practice from across the benchmark test. This will be prototyped, tested and refined before it is built as a wireframe and presented to jobs.ac.uk.